Turning 4: 34 Coaching – A Movement, Not Just a Business

34 Coaching didn’t just start during the pandemic. Its roots go back to 2009, when I first trained as a coach. But our journey has been anything but easy.

The biggest challenge? Coaching is often seen as a "nice-to-have" rather than a game-changer. And that makes it a tough sell.

We’ve learned that success doesn’t come from forcing sales—it comes from building real connections.

Connecting with like-minded business owners and visionary coaches who understand the true value of coaching. That’s what’s helped us build partnerships that last, creating outcomes that matter.

The Real Meaning of Turning 4

Reaching four years isn’t just about surviving—it’s about resilience and grit. Most businesses don’t make it this far. We’re still here because we’re doing something different.

We’re helping leaders and entrepreneurs aim for significance, not just success.

The Main Thing: Coaching Frees You Up, It Doesn’t Add More

People think coaching adds to their workload. It doesn’t. It frees you up by cutting out the clutter and aligning your actions with your goals. At 34 Coaching, we help you focus on what matters. Less busywork, more progress.

Coaching Is a Movement

From the start, 34 Coaching has been about more than transactions. It’s a movement. I’ve seen the impact firsthand through my own coaching experiences, and we’re here to make that same impact for others.

In the next four years, we’re aiming to grow our global presence, building more connections, and transforming more leaders. There’s also an exciting new partnership on the horizon with an EQ-driven company—watch this space.

What’s Next for You?

So, where will you be in four years?

Still adding more to your plate, or making real progress with a coach by your side?

The choice is yours, but if you’re ready to transform, 34 Coaching is ready to partner with you.